
The Boys on Amazon Prime is a controversial, blood-soaked, satirical commentary on the superhero genre and the American justice system. Challenging topics like systemic racism, corporate greed, addiction, abuse of power, political power, parasocial relationships, gender, sexuality, inequality, and assault to name a few, The Boys questions all aspects of the toughest experiences humans can go through, but through a superhero lens. The series takes the question, “What would happen if the heroes were actually the bad guys?” and spins it on its head. Characters like Starlight, Homelander, The Deep, and Queen Maeve help shine a light on American culture in which male dominance is maintained through objectification, coercion, and strategic manipulation of women’s identities.
In the first season of the show, the audience is introduced to a superhero named Starlight, whose civilian name is Annie January. Upon joining what is considered the Avengers of The Boys universe, known as The Seven, Starlight is the victim of the first striking commentary on gendered abuse in the workplace. Starlight is coerced into a sexual act by The Deep, a member of The Seven, under the guise of him being the determining factor in whether or not she will actually be joining the team. Deep’s exploitation of his perceived seniority and the “threat” to Starlight’s career mimics the tactics used by men in positions of power across multiple industries. On their first mission together after the assault, Deep reflects on his own objectifications, claiming that Vought, their employer, only values him for his muscles and attractive features. It’s an ironic reversal of gender norms but clearly underscores his lack of understanding of systemic inequality. Unlike The Deep, Starlight has to prove her competence to her employers and her team, while fending off sexualization and maintaining her morals. In this scene they share together, Starlight confronts Deep about the lack of care for her as an individual and as a coworker and lets him know that she will no longer be taken advantage of. He tries again to manipulate her into staying quiet, and she threatens to burn his eyes out if he ever touches her again and unsurprisingly that is the only way he agreed to leave her alone. Her demand for respect delivered with unwavering authority signals a shift in sense of agency, but also reflects to the audience the reality that for some women, the only language that deters harassment is one rooted in fear or threats.
This portrayal of workplace harassment was a nod to the testimonies and efforts made by the #MeToo movement which is made light of by Deep in a culminating fight between him and Starlight in season 4. In this long awaited moment Deep says, “‘First, you tried to cancel me, victimize an innocent man because I guess that’s just cool to do to white guys nowadays. But jokes on you, #MeToo’s over sweetheart, it didn’t work. I do not respect your truth, I do not honor and cherish your story, and I do not f*cking apologize’” The Boys, Episode 7 (The Insider). This take on this type of individual criticizes those who wrongfully assume the victim in situations where they ignore the mental health and safety of those in subordinate positions. Starlight publicly shared her story in season one of the series, so for years the character endured penalization by the company’s PR teams and CEO for making them look unsavory. Starlight as a character challenges the type of dangerous rhetoric that bashes survivors for speaking out against sexual harassment and assault and forced the audience to confront any biases that would align them anywhere but with the survivor of abuse. Starlight’s trauma in the show is not presented as sensationalized or isolated within the context of the show or to the watchers at home. Instead, it becomes a central part of her character arc, embodying the unfortunate reality of how institutional structures can often enable or ignore such violations.
Another example of how The Boys critiques concepts of gendered power is through the only other female superhero in the first season, Queen Maeve. Despite privately identifying as bisexual, Homelander, Maeve’s ex boyfriend and coworker (but workplace superior through threats of violence and blackmailing), forcibly outs her as gay on national television. This manipulative play was designed to control her image and commodify her sexuality for corporate and political gain. Homelander’s selective mislabeling despite knowing otherwise addresses a patriarchal tendency to suppress and appropriate female identity for spectacles sake. In the wake of Vought catching fire for a lack of diversity in The Seven, Homelander took efforts into his own hands to boost LGBTQ+ ratings. Maeve isn’t being celebrated for her authenticity, but turned into a marketable product for Vought’s use. Upon Homelander’s statements, Vought completely rebrands Queen Maeve’s superhero persona to be overtly proud of her queerness, hijacking her personal life to serve Vought’s progressive facade. This storyline mirrors how large corporations and institutions often tokenize LGBTQ identities to serve their profits, while maintaining underlying structures of exclusion and control within the workplace. It is reminiscent of the corporate pinkwashing that companies executed for Pride Month in previous presidential administrations. When consumers notice that companies may be using these tactics as a form of improving business engagement, it questions the same issue I previously mentioned. In their study of corporate pinkwashing, Berbers and Boukes write, “… participants questioned if the communication reflects a true desire to support LGBTQIA+ people as they do not know if the organization treats their LGBTQIA+ employees well and/or criticize organizational behavior viewed as unsupportive, meaning that the organization are using LGBTQIA+ people for their own benefit” (Berbers & Boukes, 23). The company that preaches about equality, but does not treat its employees with a shred of respect that they claim to demand from the world on their behalf is performative allyship in its truest form.
The Boys continues to challenge gender dynamics in the workplace through Starlight standing up for herself when Vought wants to change her hero costume. After getting caught on video saving a girl from sexual assault in civilian clothes, Vought CEO Madelyn Stillwell tells Starlight that they are rebranding her as a ball-busting feminist to save face in the eyes of the public since she was seen out of uniform “assaulting” three men. Her original costume is scrapped and she is given a new one that is incredibly revealing despite that aesthetic not aligning with her morals or her mission as a hero. When she’s forced into the hypersexualized uniform by Vought, the company justifies the outfit as “empowering”, a nod to the corporate feminism tactic where exploitative optics are rebranded as empowerment. Judith Butler theorized that gender identity is not a stable essence but the product of repeated expressions. “…there cannot be a gender identity before doing gendered acts. This is also reflected by Butler’s comment that there “is no gender identity behind the expressions of gender; that identity is performatively constituted by the very ‘expressions’ that are said to be its results” (Ton, 9). The defining act of being a woman who experiences assault or coercion is essentially what Vought views as Starlight “reclaiming her femininity”. It lacks a true feminist identity because there is no genuine essence behind any given “expression”, only the performance. These performances being profit-driven exposes just how hollow these “feminist acts” really are. In its depiction of workplace harassment, identity politics, and the commodification of women’s bodies, The Boys serves as a thought-provoking allegory for the contemporary socio-political workplace landscape.
References
Berbers, A., & Boukes, M. (2024, August 2). Rainbow fatigue:
The effect of LGBTQIA+ corporate social advocacy communication on organizational legitimacy. Amsterdam School of Communication Research, University of Amsterdam.
Ton, J. T. (2018). Judith Butler’s notion of gender performativity
[Bachelor’s thesis, Utrecht University]. Student Theses Utrecht University. https://studenttheses.uu.nl/bitstream/handle/20.500.12932/30880/JTTON_BScThesis_Judith_Butler_Gender_Performativity_FINAL.pdf

